Lassa is launching a new performance tire: Phenoma. They were searching for a new digital solution for its launch and asked KeyFruit what to do about it.
We proposed a huge digital campaign: Phenoma Challenge. In Phenoma Challenge, visitors log in to the website with Facebook Connect and here comes the joy: They choose 1 of 50 cars and at the end of the campaign, one of them will win the car they have chosen.
Here is a video about how Phenoma Challenge works: