Once we stepped into Kobiline.com's Project Development, it was obviously clear that We had to take a user-centered design approach, which means we'll have to make more money&transaction for Koç.net from Kobiline.com than if they go to an agency that adopts a more traditional approach. And also, within a highly competitive field such as "Domain & Hosting Services Sales", we had to perfectly develop a search-engine-friendly-site information structure.
Here's how we "think" we managed to do it;
We made more than "just a pretty site".
We put the customer, first.
We observed what they need to do on Kobiline.com so that it meets their needs, rather than what we perceived to be their needs.